In all seriousness, if you don't know that name you should; it's a real honor to have someone like this on board. Michael has spent the last three decades producing the highest quality motorcycle images in the business. He's got an amazing talent for not just capturing the machines, but also the people, culture and events that surround them.
Cycle Matters did a great interview here (http://bit.ly/gT5pYY) and you can see more of his work here (http://www.lichterphoto.com/).
So there you go - one more reason to grab some friends, saddle-up and join this year's Ride to Born Free.
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